James Cassell's Blog

Tuesday, June 12, 2007

Gamer KO

A friend of mine runs a site where people can buy, sell, and trade new or used video games. He told me that he gets about 40 visitors per month, which I found difficult to believe until I attempted to find him on Google. I typed in many keywords, and never found him in the first 500 results. Short of typing his site name of "GamerKO" or "Gamer KO," or typing his site description verbatim, he was no where to be found. I even tried modifying his description slightly, and he virtually disappeared from the results.

There are many reasons that he does not show up on Google. The first of which is that there is virtually no one linking to him. I am helping him out in this area by linking to him from my sites.

Another reason that he is not ranking very high is that his site uses HTML tables and frames for layout. Tables are difficult for search engines to process, and frames are nearly opaque to search engines. I would add that the site is inaccessible to people with disabilities, but that is not his target demographic anyway. As a general rule, though, making a site accessbile to people with disabilities also makes it accessible to search engines.

Anyway, I'll stop with the harsh criticisms, and mention the good things about his site. Gamer KO (his site) is good for anyone who wants to get video games for reduced prices, sometimes as inexpensive as $2.75. One can also sell his games through the site, receiving 60% commission on whatever the sale price is.

I can personally vouch for the authenticity and integrity of the people running the site. Additionally, they have a nearly perfect feedback rating on eBay and half.com, which speaks much to their customer satisfaction.

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